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Leadimage | Zocalo Public Square • Arizona State University • Smithsonian

What If Cold War Consumerism Never Ended? | Zocalo Public Square • Arizona State University • Smithsonian

Fallout plays atomic advertising for laughs—but in real life, the bomb sold cocktails, detergent, and more. What it didn’t sell: fallout shelters, writes historian Thomas Bishop. A Vault-Tec commercial features Cooper Howard selling survival. Courtesy of Prime Video.