Why Our Weakest Ties Matter
Superconnect: Harnessing the Power of Networks and the Strength of Weak Links
by Richard Koch and Greg Lockwood
–Reviewed by Noelle Loh
Before there was online social networking, there was plain old networking and the cliches that went along with it – six degrees of separation, it’s a small world. Superconnect, which claims to help readers “discover the laws of our superconnected world,” is littered with these truisms, making it seem like a guide mostly for those who still remain disconnected.
Koch, a management consultant turned business self-help writer, and venture capitalist Lockwood …
