Do Corporations Need to Know Pop Culture?
Chief Culture Officer: How to Create a Living, Breathing Corporation
by Grant McCracken
-Reviewed by Adam Fleisher
Anthropologist Grant McCracken thinks that every corporation needs a chief culture officer. The CCO, rather than eyeballing finances or performance like his peers at the top of the corporate heap, would keep an eye on “culture, both its fads and its fashions, and its deep, enduring structures.” If the role seems slightly nebulous, that’s because it is. When McCracken is trying to sell the reader on the virtues of the CCO, he has a hard …
