Does America Have the World’s Worst Movie Theaters?
A Mexican Company Is Building Luxury Cineplexes in India. If We're Lucky, They Might Change Movie-Going for All of Us in the Process.
Improbable though it sounds, many people in India looking to splurge on a night out at a luxury movie theater entrust their rupees to a Mexican theater operator: Cinépolis.
“When we decided to enter the Indian market, I can’t tell you how many meetings we devoted to whether we should keep the accent in the company’s name,” Ramón Ramírez Guzmán, the Cinépolis head of corporate communications, told me in the company’s modern headquarters in Mexico City. “I’m glad we did.” But other concessions had to be made by the Mexican executives …