Is There Anything Exciting About Buying Health Insurance?
Convincing the Uninsured to Sign Up for Obamacare Isn't an Easy Task, But Someone's Got to Do It
When Obamacare’s second open enrollment period started in November, leaders of Covered California (the state’s insurance marketplace) got on the road, spreading the word about health insurance options campaign-style: on a bus tour. With less time to sign up uninsured Californians—the deadline for new enrollees is February 15, 2015—the pressure is on to build on the remarkable success of the first enrollment period.
There are also new challenges afoot. Organizers will have to go deeper into communities and convince more people who don’t use computers, many whose first language isn’t English, …