Why Suckering Americans Is a Booming Business

Business Fraud Is Thriving Amid Loose Regulation and Short-Term Gain Fixation

American capitalism has always provided openings for hucksters and outright swindlers.

For centuries, this society has been especially receptive to economic innovation and the strategies of wealth-seeking that so often accompany it. Openness to new technologies and new ways of doing business exacerbates information gaps between sellers and buyers. Those gaps, along with the enthusiasm that comes with new products and investment vehicles, create opportunities for fraudulent promoters and the bait-and-switch brigade.

As the journalist Edward Smith noted in the 1920s: “Every social change, every new invention brings to …

A row of long socks with different patterns and colors, such as a black-and-white striped pair of socks and a rainbow pair.

Who in the World Named My Cashmere Socks?

Behind Every Witty, Punning, Trademarked Name, Somebody Like Me Worked to Make You Smile—and Buy a Product

Zócalo’s editors are highlighting some of our favorite pieces from the archive. This week: Writer Ellen Lutwak describes working as a naming consultant—and what’s …