UCLA

UCLA’s Frederick Zimmerman

An Economist Who Could Do Without Freakonomics

Economist Frederick J. Zimmerman is chair and professor in the Department of Health Policy and Management at UCLA’s Fielding School of Public Health, where he studies the effect of the media on children’s health. Before participating in a panel on whether health propaganda works, he explained in the Zócalo green room why, despite its popularity and all the attention it’s brought to his field, Freakonomics is anathema to him.

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L.A. County Director of Public Health Jonathan Fielding

Did I Tell You I Love Chocolate?

Jonathan Fielding is the director of the Los Angeles County Department of Public Health. In February 2012, he and his wife made a $50 million donation to the UCLA School …

Climate Scientist Alex Hall

Don’t Ask Me If Global Warming Has Us Totally Screwed (Especially When I’m Drinking)

Alex Hall studies the climate system from both regional and global perspectives as a professor in the UCLA Department of Atmospheric and Oceanic Sciences. Before participating in a panel on …

We’re Going To Attack Your Donut Eating On All Fronts

How Health Propaganda Will Play Out In the Years Ahead

by Sarah Rothbard |

As much as social scientists have learned about what drives people’s decision-making, we still haven’t found a silver bullet for changing people’s behavior. Yet at a panel co-presented by UCLA …

Start By Building a Beach House in Greenland

We Must Combat Climate Change. We Must Also Learn To Live With It.

by Sarah Rothbard |

Should we just adapt to climate change?

The question raises the hackles of environmentalists and global warming deniers alike—yet it’s one we should be asking sooner rather than later. That was …

Don’t Underrate Ike—Or Breakfast At McDonald’s

Mark Peterson, a professor of public policy, political science, and law at UCLA’s Luskin School of Public Affairs, has lived in the East (Washington, D.C.), the Midwest (Ann Arbor, Michigan), …


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