Let’s Tour the Brain Of the Undecided Voter
The Minds of Those Who Will Pick Our Next President May Not Be Informed—But Neither Are They Simple
This year’s election is about undecided voters, but how do such voters decide?
Conventional wisdom (and a large body of research) holds that undecided voters have a distinct profile. They know less about politics, pay less attention to political news, and vote less reliably than partisans. When and if they make up their minds, they often (according to numerous studies) make decisions for reasons they themselves do not understand. But we can still deduce and predict a few things about how they’ll behave on Election Day.
Before we look more closely at …
